This project presents a comprehensive brand guide developed for a museum of choice, inspired by Chihuly’s boldest and most expressive concepts. His work was modernized and distilled to its essence, allowing the pieces to speak for themselves. The color palette was reduced to a single hue, and the artwork was simplified into outlines. A consistent grid system was applied across posters and advertisements to establish a cohesive and minimalist brand identity—one that emphasizes only the most essential elements of Chihuly’s work.